Volume 19 Issue 79 February 2026 / Monthly publication

Market Response to Bonus Issue Announcements for Viksit Bharat 2047: Evidence from Nifty 200 Firms

Dr. K. Suvarchala Rani, S.P.Neehalika Bavya, Mamidi Aishwarya


The Role of Social Media Marketing Activities in Enhancing Brand Equity and Consumers’ Willingness to Pay a Premium Price for Cosmetics

Kakarla Pravallika, Bandaru Srinivasa Rao


An Influence of Work-Life Balance on Job Satisfaction among Women Nurses in Urban Private Hospitals

B. Maragatham, Dr. M. Ganesan


Assessing the Role of Brand Credibility in Shaping Retail Marketing Strategies, Shopper Experience, and Willingness to

Pay a Premium for Packaged Food Brands

Jagadish Tulimelli, Sarita Satpathy, Ashok Kumar Samminga


Innovation-Driven Competition in a Converging Telecom Market: A First Mover Perspective from India

Dr. Shatakshi Bourai, Dr. Rahul Arora














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