Volume 18 Issue 66 January 2025 / Monthly publication

Impact of Social Media and Artificial Intelligence on the Mindset of Generation Alpha

Dr. Ashutosh N Misal, Dr. Kiran Patil and Dr. Amar Prabhakar Narkhede

Redefining Relationship Marketing in the Digital Age: Strategic Use of Social Media in Telecom Industry

Dr. Aaruni Batta, Dr. Pallavi Pahuja and Ruby Sharma


Exploring the Effect of ESG Factors on the Credit Risks of the Indian Firms

Dr. Mangesh Nigudkar, Prof. Jagabandhu Padhy, Prof. Amit Bathia, Prof. Prasad Naik, Dr. Sunny Oswal and Dr. Mukund Madhav Tripathi


Predictive Modeling for Traffic Crashes: A Comprehensive Review of Algorithms and Techniques

Tanuj Nangia, Sachin Kumar and Umesh Sharma


Consumer Insights and Marketing Strategies in the Organic Food Sector of Bangalore

Dr. A. Ravi


Influencer Marketing In the Indian Beauty and Skincare Industry: Analyzing the Role of Digital Communities in Shaping Purchase Intent

Dr. Shekhar Kumar Sahu, Dr. Vikas Chandra Agrawal, Bhanu Bisht, Dr. Shweta Pandey, Dr. Sanjeev Saxena and Anjali Arya


Optimizing Working Capital Management for Enhanced Financial Performance in the Indian Home Appliances Sector

Arvind Kumar and Dr. Sanjeev Kumar


Sustainable HRM and Employee Well-Being: A Comparative Study of Gen Y and Gen Z Contributions to Organizational Performance

Yuvasree S and P S Rajeswari

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