Creative Corporate Strategies during Covid – Paradigm Shift

B. Krishna Kumari, Challapalli Praseeda and Haritha B

Customer Expectations towards Retail Mix: Model Testing and Validation W.R.T. FMCG Retailing

Dr V V Devi Prasad Kotni, Mahendra Reddy Bogala, Dr Rajesh Vemula, Dr Venkateswarlu Karumuri and Dr Harrison Sunil D

Dividend Policy and Its Impact on Firm Performance: An Empirical Study of Listed Firms in India

Dr. Mahesh Kumar Soma, Dr. T. Sita Ramaiah and Dr. Radha Mohan Chebolu

How to Market Mamaearth- Tv Or Celebrity Endorsement?

Vanshika Jain and Gautam Agrawal

Aligning UN SDGS with Reforms in HEIS With Reference To NEP 2020 Implementation-A Case Study from the Indian Sub-Continent

Dr.Mahalakshmisankar, Dr.Geo Jose Fernandez, Dr.Jithin Benedict, Indu George and Dr.Sreenish Sr

To Study the Effect of Sustainable HRM Practices on the Performance of Female Employees, With Gender Equity Perception Serving As a Moderator

Sarjue Pandita

Social Isolation, Self-Aloofness during Covid -19 and Its Impact on Mobile Phone Addictions among Tean Agers

Aparna Vajpayee, Swati Devnani and Parag Sanghani

Measuring Empowerment Levels among the Employees in Higher Educational Institutions

Dr. B. Anupama, Yvsss Vara Prasad and Dr. Venkata Naga Manjula P

Demystified the Impact of Workplace Rumination on the Relationship between Emotional Intelligence and Well-Being of Special Education Teachers in Delhi-NCR

Amarjeet, Aruna Jha, Shalini Rawal, Ruchika Choudhary and Kaushaledndra Pal Singh

Online Shopping: Motivations for Purchase, Customer Satisfaction and Product Return

M. Vijayakumar and Dr. P. Sasikumar

Online Learning During Covid 19 Pandemic: A Study among Students in Private B-Schools in Bangalore and Mysore in India

Dr. Mousumi Sengupta and Dr. Sunil M. V

Budding Need for Social Entrepreneurship in India

Dr. Muktak Vyas, Dr. Monika Khatri and Anupam Pareek

The Era of Great Resignation to Layoffs: A Case Study on the It Industry

Varnika Sagi and Dr. Komal Nagrani