Editor

Professor Michael J Baker (University of Strathclyde, UK).

Associate Editors

Professor Cam Donaldson (Glasgow Caledonian University, UK);

Professor Emeritus Stanley J. Shapiro (Simon Fraser University, Canada).

Managerial Advisory Board

Dr Alison Baverstock (Kingston University, UK);

Professor Jeff French (Strategic Social Marketing Ltd, UK);

Dr Yves Morieux (Boston Consulting Group, USA);

Professor Jagdish Sheth (Emory University, USA).

Editorial Advisory Board

Dr Alejandro Agafonow (Monash University, Australia);

Professor Roger Bennett (London Metropolitan University, UK);

Professor Alnoor Bhimani (London School of Economics & Political Science, UK);

Professor Peter Case (James Cook University, Australia);

Professor Christopher J Cornforth (Open University, UK);

Professor Christopher J Cowton (University of Huddersfield, UK);

Professor David Crowther (De Montfort University, UK);

Associate Professor Sameer Deshpande (Griffith University, Australia);

Professor B. Zafer Erdogan (Anadolu University, Turkey);

Professor Minoo Farhangmehr (University of Minho, Portugal);

Professor A. Fuat Fırat (University of Texas – Rio Grande Valley, USA);

Professor Evert Gummesson (Stockholm University, Sweden);

Dr Kathy Hamilton, University of Strathclyde, UK;

Dr Kumju Hwang (Chung-Ang University, Seoul, Korea);

Professor Emeritus William E. Kilbourne (Clemson University, USA);

Kerryn Krige (Gordon Institute of Business Science, University of Pretoria, South Africa);

Professor Susan Krumdieck (University of Canterbury, NZ);

Dr Breda McCarthy (James Cook UNiversity, Australia);

Professor Seonaidh McDonald (Robert Gordon University, UK);

Associate Professor Phil Megicks (University of Southampton, UK);

Dr Yioula Melanthiou (University of Nicosia, Cyprus);

Professor David Mick (University of Virginia, USA);

Dr Caroline J. Oates (Sheffield University Management School, UK);

Professor Ken Peattie (Cardiff University, UK);

Professor Laura Peracchio (University of Wisconsin – Milwaukee, USA);

Professor Michael Jay Polonsky (Deakin University, Australia);

Professor Ruth Rettie (Kingston Business School, UK);

Dr Paul Sanderson (University of Cambridge, UK);

Professor Adrian Sargeant (Plymouth University, UK);

Associate Professor Srinivas Sridharan (Monash University, Australia);

Professor Alan Tapp (University of West of England, UK);

Professor Boris Urban (University of the Witwatersrand, SA);

Ulrich Villis (The Boston Consulting Group GmbH, Germany);

Professor Demetris Vrontis (University of Nicosia, Cyprus);

Dr Dave Webb, (University of Western Australia, Australia);

Professor William Young (University of Leeds, UK).