Price Sensitivity Analysis Using Van Westendorp (VW) Price Sensitivity Meter (PSM) For 5g Telecom Retail Services In India

S. Sekarini and Dr. S. Selvabaskar

The Real Game Changers and their well-being: Gendering PR industries in India

Dr. Sweta Suman

Godrej Consumer’s Acquisition of Raymond’s FMCG Business: A Strategic Masterstroke or a Risky Gamble?

Dr. Souvik Banerjee and Prantik Ray

To Analyse the impact of Digital Transformation Dimensions on Agricultural Supply Chain Performance

Sahil Chouhan, Dr. Anju Thapa and Souvik Roy Choudhury

Impact of Brand Orientation on Brand and Business Performance in Indian MSMEs – A PLS – SEM Approach

Ripal Patel and Dr. Naresh Patel

Creating Embed Image Data Masking and Data Condensation Using Data Submerging Techniques

Dr. D. Saravanan, Dr. Siva G.V, Dr. Anusha Sreeram and Dr. Manish Kumar

User E-Banking Adoption: A Chennai Public Sector Bank Case Study

Dr. S G Balaji, Dr. A. Appu and Dr. D. Charumathi

Exploring Variations in Value Dimensions and Their Impact on Customer Satisfaction and Loyalty across Two Different Service Contexts

Dr. Rik Paul, Abhilash Ponnam and Dr. Dileep Kumar Singh

Ephemeral Content, Brand Polarization and Brand Loyalty: Are They Interrelated? A Case of Snapchat

Souvik Roy Choudhury, Dr. Anju Thapa and Sahil Chouhan